INSIDE: Roam the Gnome’s Guide to the Best Japanese chocolate to eat, and he should know!
The worst thing a chocolate addict can do when visiting Japan is to head to the chocolate aisle in a Japanese supermarket.
If you can’t stop eating chocolate, this place is both all your dreams come true, AND your worst nightmare!
Japanese chocolate is GOOD.
Chocolate in Japan is called ‘chokoreeto’.
Arguably, the two most popular brands of Japanese chocolate in Japan are Meiji chocolate and Royce chocolate.
We feature these two, plus a whole bunch of other Japanese chocolate brands to look out for.
Take a look below to see why Japanese chocolate rates so highly with both locals and visitors alike.
Disclosure: This article contains affiliate links. If you make a purchase after clicking on one of these links, we may receive a small commission at NO extra cost to you.
- 1 THE MOST POPULAR JAPANESE CHOCOLATE
- 2 MEIJI CHOCOLATE BARS
- 3 Meiji THE Chocolate
- 4 Meiji Meltykiss Chocolate Cubes
- 5 ROYCE CHOCOLATES
- 6 Royce Nama Chocolate
- 7 Royce Chocolate Bars
- 8 Royce Matcha Chocolates
- 9 Where to buy Royce chocolates
- 10 Visit Hokkaido with Kids to see Royce Chocolate World!
- 11 MORINAGA DARS CHOCOLATE BARS
- 12 LOTTE CHOCOLATE
- 13 Lotte Ghana Chocolate
- 14 Lotte Crunky Chocolate
- 15 MOST POPULAR JAPANESE CHOCOLATE SNACKS
- 16 Meiji Kinoko No Yama chocolate biscuits
- 17 Takenoko No Sato Chocolate Snacks
- 18 Meiji Almond Chocolate
- 19 Meiji Apollo Strawberry Chocolate
- 20 Meiji Hello Panda Biscuits with Chocolate Filling
- 21 Chocoball Chocolate Candy
- 22 Lotte Choco Pie
- 23 Royce Potato Chip Chocolate
- 24 Royce Biscuits & other Royce products
- 25 Lotte Crunky Chocolate Balls
- 26 POCKY JAPANESE CHOCOLATE STICKS – GLICO CHOCOLATE
- 27 JAPANESE KIT KATS
- 28 Classic Japanese KitKats
- 29 Unique Japanese Kit Kat Flavors
- 30 Limited Edition Kit Kat Flavors
- 31 MORE CHOCOLATE IN JAPAN
- 32 Black Thunder III
- 33 Fujiya Japanese Chocolate Bars
- 34 WHERE TO BUY JAPANESE CHOCOLATE
- 35 More places to buy Japanese chocolate
- 36 Looking for cheap Japanese chocolate?
- 37 Just for Fun – Japan Train Station Music!
- 38 Looking for MORE SUPER DOOPER FUN places to eat and shop in TOKYO (and things to do with kids in Tokyo too)?
THE MOST POPULAR JAPANESE CHOCOLATE
MEIJI CHOCOLATE BARS
Established in 1918, Meiji Milk Chocolate was released in 1926 and to this day is made in much the same way.
Meiji’s chocolate lineup includes nearly 130 products, including chocolate snacks and cocoa-rich chocolate.
BUY NOW ON AMAZON: Meiji White Chocolate (as pictured above)
Other Meiji Chocolate Bars
You can also buy the original Meiji chocolate bars in:
- Hi-Milk chocolate
- White chocolate
- Bitter black chocolate
- Marble chocolate
- Strawberry-filled chocolate
Our favourite is the original plain milk chocolate Meiji chocolate bar in the distinctive brown card and gold packaging.
BUY NOW ON AMAZON: Milk Chocolate Meiji Chocolate Bar
Meiji THE Chocolate
The newest offering from this much-loved Japanese manufacturer of sweets and snack is THE Chocolate.
This high end Bean to Bar chocolate smashed chocolate sales in 2016 with sales of 30 million bars in their launch year, despite costing almost double compared to other chocolates available in store.
The design of this Meiji product was unique, being that these packaging was designed to stand upright vertically.
That feature alone made this product stand out from the crowd of chocolate bars in the Japanese market whose packaging and text is designed to sit horizontally.
The considerate process of how the cacao beans are harvested and roasted was another factor in their success. This attention to detail in the manufacture of THE chocolate bars captured the attention of chocolate lovers.
Meiji THE chocolate bar flavors are determined by the cacao beans origin as they come from different climes and countries. THE chocolate bars are available in different cacao percentages too.
Try all the different Meiji THE Chocolate flavors:
- Sunny Milk (10 box)
- Brilliant Milk
- Velvet Milk
- Elegant Bitter
- Gorgeous Fruit Elegant Bitter
- Comfort Bitter
- Blossom Bitter (10 box)
BUY NOW ON AMAZON: Meiji THE Chocolate Brilliant Milk x 10 pack
Meiji Meltykiss Chocolate Cubes
Meltykiss chocolate cubes by Meiji are so soft to eat, they are only available in the cooler seasons.
Meltykiss flavors include:
- Dark Rum
- Green Tea
- Fruity Strawberry
- Macadamia Chocolate
- Creamy Raisin
- Kinako Roasted Soy Bean, and
- Creamy Milk flavors.
BUY NOW ON AMAZON: MeltyKiss Creamy Chocolate
Delicious ROYCE pure chocolate bars are carefully made in the cooler climes of Hokkaido.
The northernmost tip of Japan is an area well known by foodies who love visiting to devour full flavored cheese, creamy milk, and thick buttery cream.
Royce Japanese chocolate has a special spot in the hearts of many Japanese people and more and more visitors to Japan are discovering this Japanese brand of chocolate too.
Royce Nama Chocolate
The best and most famous Royce chocolates are Nama Chocolates, pictured above.
Nama chocolate is kind of like the best gooey chocolate brownie you’ve ever tasted.
Made from locally made dark chocolate and fresh, thick Hokkaido cream, the finish is a chocolate dust coating that reminds me of pixie dust.
It’s a melt in your mouth experience you must try at least once.
Words to describe this unique chocolate include rich, thick, moist and a chocolate explosion in your mouth.
Velvety smooth and silky Nama chocolate is made in limited edition batches, so be quick to jump on those.
BUY NOW ON AMAZON: Royce Nama chocolate “Au Lait”
Royce Chocolate Bars
Royce chocolate bars come in a distinctive wholesome minimalist packaging with a stamped nameplate in different colours depending on the flavor.
Royce chocolate bars come in:
- Almond bitter
- Matcha bar chocolate
- Creamy Milk
- Fruit Bar chocolate
- Rum Raisin
- Champagne and Raisins
BUY NOW ON AMAZON: Royce Chocolate Bar in Milk flavor
Royce Matcha Chocolates
Their range of matcha chocolates make a unique gift.
You can buy:
- Matcha and chocolate covered almonds
- Chocolate wafers in matcha flavor
- Matcha truffles
- Tiny squares of Royca Nama Chocolate in matcha
- Boxes of hand crafted matcha pralines.
BUY NOW ON AMAZON: Box of Royce Nama Chocolate in Matcha Flavor
Where to buy Royce chocolates
Firstly, take a peek at the whole range of Royce products here.
Royce chocolate products are sold at souvenir stores, airports and their directly managed shops in Hokkaido.
For more information about where to find Royce chocolate shops, click here.
Want to know where to buy Royce Chocolate in Tokyo?
The best place to buy Royce chocolate in Tokyo is at Narita Airport and Haneda Airport.
Both airports have multiple duty free outlets selling them.
Royce chocolates can also be purchased at Duty Free Shops in most airports in other parts of Japan too.
Visit Hokkaido with Kids to see Royce Chocolate World!
The New Chitose airport is home to ROYCE Chocolate World, the first chocolate factory and museum located inside an airport in Japan!
They stock over 200 varieties of Royce chocolates, including speciality Royce chocolates you can’t buy anywhere else.
MORINAGA DARS CHOCOLATE BARS
Dars chocolate bar flavors include:
- milk chocolate
- chocolate rum raisin
- chocolate strawberry
- white chocolate
- white strawberry.
- dark bitter chocolate
BUY NOW ON AMAZON: Morinaga DARS Milk Chocolate Bar
Lotte Ghana Chocolate
Ghana Milk chocolate bars have a creamy texture. I swear you can hear the cows mooing!
Ghana milk chocolate bars cost about 100 yen, and they are readily available in convenience stores and supermarkets.
Japanese mothers use this chocolate in their home made chocolate cakes and desserts.
BUY NOW ON AMAZON: Lotte Ghana Milk Chocolate Bar
Image credit: Arnold Gatilao
Lotte Crunky Chocolate
My favourite chocolate bars in Japan are made by Lotte.
Crunky chocolate has a biscuity texture due to the puffed wheat but it’s quite a different taste sensation to Nestle Crunch.
First made in 1974, they’ve proven they can go the distance and rank as one of Japan’s favourite chocolate bars with families.
BUY NOW ON AMAZON: Lotte Crunky Chocolate Bar
MOST POPULAR JAPANESE CHOCOLATE SNACKS
Meiji Kinoko No Yama chocolate biscuits
We can’t write a story on Japanese chocolate products from Meiji confectionery without mentioning the kawaii cute Kinoko No Yama, literally “mushroom mountain”.
Kinoko no Yama are a brand of biscuits shaped like mushrooms topped with chocolate that come in several flavors.
We don’t call them mushrooms because Gnomes would never have that. These biscuits are toadstools.
BUY NOW ON AMAZON: Kinoko No Yama chocolates from Japan
Takenoko No Sato Chocolate Snacks
Meiji manufactures a sister product called Takenoko No Sato.
Almost as cute as the toadstools, these Japanese chocolate biscuit snacks are shaped like bamboo shoots.
BUY NOW ON AMAZON: Takenoko No Sato chocolate biscuits
Meiji Almond Chocolate
Meiji Almond Chocolate is a delicious combination of roasted almonds covered with Meiji’s iconic milk chocolate.
These make wonderful Japanese food souvenirs as they are small and lightweight to carry.
BUY NOW ON AMAZON: Meiji Chocolate Almond 10 pack
Meiji Apollo Strawberry Chocolate
These tiny strawberry-topped chocolate cones look like pointy shells with fluted sides. They are almost too adorable to eat.
But eat you must.
The strawberry-flavored white chocolate cream inside means you cannot stop at one.
BUY NOW ON AMAZON: Meiji Apollo Strawberry Chocolate
Meiji Hello Panda Biscuits with Chocolate Filling
These Japanese chocolate biscuits are a big hit with the kids.
They are light crunchy biscuits with a delicious smooth filling.
You can’t stop at one.
Chocoball Chocolate Candy
CHOCOBALL snacks are a chocolate coated treat with a surprise inside.
They come in the original crunchy peanuts, smooth caramel and exquisite strawberry.
Every Chocoball chocolate packaging since 1967 features the Chocoball mascot Kyoro-chan with his signature large beak.
He’s so famous in Japan he’s appeared in commercials, promotional materials and his own cartoon series!
I love that they created the packaging with a beak-shaped opening in honour of Kyoro-chan bird. Cleverly, this opening is designed to dish out one choco ball at a time.
BUY NOW ON AMAZON: Morinaga ChocoBall chocolate candy – choose your flavor
Lotte Choco Pie
Lotte Choco Pie is a Japanese version of a wagon wheel with a thick chocolate shell covering a soft cake. It’s the cream filling inside that is the real winner though.
Biting into one of these is every Japanese child’s dream.
BUY NOW ON AMAZON: Lotte Choco Pie- 1 Pack (12 snack pies)
Royce Potato Chip Chocolate
Kids LOVE their chocolate covered potato chips!
Buy them in original chocolate flavor, caramel, white chocolate and dark chocolate varieties.
Royce Biscuits & other Royce products
They sell buttery chocolate-covered thin biscuits in coconut and hazel cacao flavours – these are called Royce Baton cookies.
They also sell marshmallows covered in chocolate dust, Royce chocolate coated coffee beans, and Royce praline chocolates.
Chocolate lovers can purchase:
- wafer biscuits
- pure chocolate rounds
- leaf chocolate (similar to “after dinner mints”) and
- Royce finger-sized chocolate bars (similar to the look of a Kit Kat).
BUY NOW ON AMAZON: Box of Royce Baton Cookies in Coconut flavor
Lotte Crunky Chocolate Balls
If I spot Crunky Chocolate balls in a konbini in Japan, there goes the diet.
Also available in seasonal flavors like Caramel and Cereal.
THESE ARE ROAM THE GNOME’S FAVOURITE JAPANESE CHOCOLATE EVER!
BUY NOW ON AMAZON: Lotte Crunky Balls x 6 pack
POCKY JAPANESE CHOCOLATE STICKS – GLICO CHOCOLATE
Made by Glico chocolates, Pocky deserve their own section.
Pocky is a chocolate covered biscuit stick (like a pretzel) that offers the perfect balance of creamy chocolate and a crunch of biscuit and that was released in Japan in 1966.
Pocky come in a tsunami of flavor choices.
- Rich Milk Pocky
- Pocky Strawberry Heartful
- Almond Crush Pocky
- Luxury Chocolate Pocky
- Matcha Green Tea Pocky
- Amazake pocky
- Strawberry Pocky
- Cookies and Cream Pocky
- Pocky Cocoa Powered chocolate sticks
- Chocolate Banana pocky
You can also buy fruit flavored Pocky in Orange, Strawberry, Kintoki Sweet Potato, Sato Nishiki Cherry, King Melon, Grape and Matcha flavors
Try them ALL.
BUY NOW ON AMAZON: Variety Pack of 5 Flavors of Pocky
Pocky Sticks by Glico
The original Pocky chocolate and Pocky Strawberry come in a multiple pack, with 9 individual packs inside if you want to buy in bulk.
They release special Pocky in seasonal varieties too.
Look out for the GIANT POCKY versions! The ultimate souvenir for a chocolate addict.
Here’s something for the kids to do: Record yourself saying ‘Pocky’ and Pocky Global will make you a Happiness playlist on Spotify to boost your mood!
JAPANESE KIT KATS
I’ve no idea why Kit Kats are one of the most popular Tokyo souvenirs to buy, but let’s run with it.
Maybe it’s the multitude of flavor combinations?
Or the mix of crunchy wafer and chocolate?
I’m intrigued but not convinced.
You can buy Matcha Green Tea Kit Kats in bulk in most Japanese supermarkets, Japanese convenience stores, Japanese souvenir shops, and duty free shops in Japan.
Made by Nestle, Kit Kat varieties in Japan have, from time to time, include:
Image credit: Mira Pangkey
Classic Japanese KitKats
- Matcha green tea (pictured above)
- Classic chocolate kit kat
- Raspberry kit kat
- Adzuki sweet red bean
- Sakura Matcha Latte kit kats
- Royal Milk Tea (that’s one I’d love to try!)
- Dark Chocolate kit kat
- Salt and caramel
- Premium mint kit kats
Unique Japanese Kit Kat Flavors
- Sakura kinako cherry blossom and roasted soybean
- Banana kit kats
- Blueberry cheesecake
- Peach mint kit kats
- Maple kit kat
Limited Edition Kit Kat Flavors
- Pumpkin Pie Kit Kat!
- Autumn Chestnut kit kats
- Strawberry Cheesecake (Limited edition)
It’s worth taking a look in a Japanese supermarket to see what flavors in the range are currently in stock.
BUY NOW ON AMAZON: 4-pack of Kit Kat Bags in Variety Assortment of Japanese Kit Kat Flavors
MORE CHOCOLATE IN JAPAN
Black Thunder III
Black Thunder III is a Japanese chocolate bar with dark cocoa-flavored cookie pieces mixed with Japanese-style crisped rice, and coated with dark milk chocolate.
It retails for less than 50 yen, making it one of the most popular Japanese chocolate snacks around.
This the best Japanese chocolate candy according to those in the know.
Legend says these chocolate bars have made their creator a millionaire!
BUY NOW ON AMAZON: Black Thunder Choco Bar from Japan
Fujiya Japanese Chocolate Bars
Fujiya Chocolate is brought to you by the same company that makes the delicious Milky Candy featuring the adorable Peko-chan girl.
Fujiya Confectionery makes Look chocolate and Peko Chocolate, plus very cute Peko Poko Chocolate Stick chocolates with Peko Chan’s head on it!
BUY NOW ON AMAZON: Peko x Sanrio characters Strawberry Chocolate Bar
WHERE TO BUY JAPANESE CHOCOLATE
Wondering where to buy Japanese chocolate for the best price?
Japanese supermarkets should be your first port of call because that’s the cheapest place to buy Japanese chocolate. More bang for your buck and all that.
More places to buy Japanese chocolate
Try these Japanese chocolate shops:
- Japanese convenience store Family Mart Japan
- Lawson Konbini store
- 7-Eleven convenience store
- Depachika Department Store Food Halls on the basement level of all good Japanese Department Stores sell Depachika boxed chocolate souvenirs from Japan. An elegant gift for someone who is a little hard to buy for.
- Tokyo Station snacks shop – Tokyo Okashi Land
- Muji in Tokyo Shibuya
- Disney Store in Shibuya
- Tokyo Disneyland and Tokyo Disney Sea
- Ameya-Yokochō market in Ueno
Japanese transport hubs
- All the major Japanese train stations such as Tokyo Station have shops sell Japanese chocolates
- Narita Airport and Haneda Airport duty free shops
Looking for cheap Japanese chocolate?
Try a 100 yen store in Japan.
Not all 100 yen stores sell food, but even if they don’t, enjoy the riches you’ll find.
100 Yen Store Locations in the links below.
- Daiso 100 yen Japanese snacks shop
- Can Do 100 yen stores
- Seria 100 yen store
- Natural Kitchen 100 yen stores
We tried hard to answer your most common questions.
- Is Japanese chocolate good?
- Why is Japanese chocolate so good?
- What is Japanese chocolate like?
- Do Japanese like chocolate? (Obviously!)
- What is the best Japanese chcoolate
- What is Japanese for Chocolate? (did you miss it? see the answer above)
- Where to buy Japanese chocolate
- Where to buy Japanese Chocolates in Tokyo
- Where to buy Japanese chocolate candy
- What type of chocolate is the most popular in Japan
But sadly, we can’t tell you how to make Japanese chocolate, how to make Japanese chocolate cake, how to make Japanese chocolate mochi (although we’d love to know how), how to make Japanese chocolate pudding, or how to make Japanese chocolate muffins.
We’ll leave that to the experts!
Just for Fun – Japan Train Station Music!
Here’s a little bit of Tokyo nostalgia for you.
A recording of all the Japanese train station music jingles from the Yamanote line.
Japan, we love you!
Looking for MORE SUPER DOOPER FUN places to eat and shop in TOKYO (and things to do with kids in Tokyo too)?
Click the links in blue below.
Correct at time of publication. Please check with venue for updates. We apologise in advance if there have been any changes we are unaware of. All prices in yen, unless otherwise stated.
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