INSIDE: Roam the Gnome’s Insider’s Guide to the MOOMIN SHOP Finland Rovaniemi (Santa Village)
Visiting Finland and looking for a unique Finnish gift for kids, or anyone who loves the quirky characters that are known as the Moomins (or Mummi)?
You need to visit a Moomin Shop.
It’s the place to buy Finland’s CUTEST souvenirs.
There is a Moomin Cafe, with an attached Moomin shop in Helsinki, but the best one is the Moomin Shop in Rovaniemi, the one that is inside the Santa Claus Gift House and Arctic Circle Information Centre at the Santa Claus Holiday Village.
Take a peek inside!
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- 1 Who are the Moomins of Finland?
- 2 Moomin Shop Finland
- 3 A Sneak Peek inside the Finland Moomin Shop Rovaniemi
- 4 Moomin Plush Toys
- 5 Moomin Mugs
- 6 Moomin Troll Figurines
- 7 Moomin Stationery
- 8 Moomin Books in English, and Moomin Games
- 9 Moomin Baby Products
- 10 Moomin Clothes & Moomin Baby Clothes
- 11 Moomin Bags and Moomin Tote Bags
- 12 Moomin Party Goods
- 13 Cheap Moomin Gifts
- 14 Moomin Food Souvenirs
- 15 Moomin Biscuits and Candy
- 16 Moomin Collectibles
- 17 THE INSIDE SCOOP: The Moomin Shop in Santa Claus Village Finland
- 18 Toadstool Rating: Moomin Valley Shop in Lapland
- 19 Looking for MORE THINGS TO DO IN SANTA CLAUS VILLAGE Lapland with kids?
Who are the Moomins of Finland?
From a sign in the shop:
(Edited for length)
“The Moomins are the central characters in a series of books and a comic strip by Swedish-Finn illustrator, visual artist and writer, Tove Jansson, originally published in Swedish in Finland.
They are a family of trolls who are white and roundish, with large snouts, who love adventures with their friends. The carefree and adventurous family live in their house in Moominvalley.
Moominvalley is a peaceful place where the Moomins live in harmony with nature. Moominhouse is the largest building in the valley, and visitors from far and wide are welcome to visit.
The Moomins made a path from the Moominhouse to the seashore, and built a small bathhouse there. Moomins love the sea and playing on the beach.
The Moomins do love a good journey and their adventures take them far and wide, but they know their home is always there for them to return to.
The Moomins are a direct reflection of author-illustrator Tove Jansson’s life philosophy and practices, and people from around the world continue to resonate with her messages”
Moomin Shop Finland
The Moomin shop in Rovaniemi is FULL of Moomin toys, Moomin mugs, Moomin gifts and more.
There’s something for everyone inside this Moomins shop, including Moomin cookie cutters!
A Sneak Peek inside the Finland Moomin Shop Rovaniemi
The most Finnish of all Moomin troll gifts is a traditional Finnish Kuksa mug.
At 19,50 euro, it’s not the cheapest of Moomin souvenirs BUT it is one of the most authentic Finland gifts you can give.
Moomin Plush Toys
The Moomin Plush range in store is quite something!
This is a Moomin toy my boys would go crazy for.
That, or a Moomin costume.
We bought one of these exclusive Moomin of Finland mugs.
This Moomin mug design is ONLY available at the Moomin shop in Lapland.
These mugs cost 17,90 euro, but an enamel Moomin mug is a gift that will be around for a long time.
Morning coffee will never be the same.
More Moomin Mug designs in store
Moomin Troll Figurines
Kids love Moomin characters they can play with.
These Moomin figurines feature all the key family members and friends.
The Moomin Family
- Little My
- Snork (with the glasses)
Those of the Moominvalley and surrounds
- The Groke
- The Police Inspector
- Too-Ticky ( in the red and white striped shirt)
- and a whole lot more….
Want a list of every single Moomin character? Here it is.
The Moomin shop in the Santa Village also sells a range of Moomin stationery, including coloured pencils, and lead pencil sets.
Moomin Books in English, and Moomin Games
Did you know that in total, there were nine books released in the series, together with five picture books and a comic strip that ran between 1945 and 1993.
The Moomin shop in Lapland sells Moomin books in English.
Along with Moomin Story Cubes, Moomin puzzles, Moomin money boxes, Moomin umbrellas, and Moomin drink bottles.
There’s also a range of Moomin poster boards, and original Moomin art.
Moomin Baby Products
The Moomins are very popular with new mamas so you can now find a range of Mumin cutlery, Mumin baby bowls, Moomin spoons, a Moomin cup, dummies, cups, baby bottles, bibs, aprons, pram toys, and baby cloths.
Moomin Clothes & Moomin Baby Clothes
The shop stocks Moomin baby clothes, children’s clothes, and Moomin pyjamas for young and old.
Plus, a range of Moomin t shirts too.
Moomin Bags and Moomin Tote Bags
Look out for:
- Moomin tote bags
- Moomin shoulder bag,
- Moomin shopping bags & carry bags
- Moomin purses, and more.
You may even spot a Moomin apron – the perfect gift for a foodie friend.
Moomin Party Goods
There’s Moomin paper plates, napkins and more.
Cheap Moomin Gifts
While there’s really no such thing as a cheap Moomin gift or budget Moomin merchandise, the best bet if you are on a budget is to purchase either a Moomin keyring, cotton bag, a Moomin phone case, or socks.
Moomin Food Souvenirs
Or stick with edible Moomin gifts and drinks.
Moomin Biscuits and Candy
There’s lots to choose from including:
- Moomin teabags
- Moomin gum
- Moomin candy
- Moomin chocolate
- Moomin cocoa
- Moomin gummies
- Moomin biscuits
- Moomin fudge
If the budget is not a concern, a Moomin collectible is a one-of-a-kind gift for a Moomin fan.
Moomin Enamel Ware
THE INSIDE SCOOP: The Moomin Shop in Santa Claus Village Finland
Correct at time of publication. Please check with venue for updates. We apologise in advance if there have been any changes we are unaware of. All prices in euro, unless otherwise stated
Address: Moomin Valley Shop in Santa Claus Village is at Joulupukin Pajakyla, Rovaniemi 96930 Finland.
Find it inside Santa Claus Gift House and Arctic Circle Information Centre. Turn left as you enter from the front, and you will see the shop. It’s the first store you come to on the right side of the aisle.
Telephone: +358 40 5173135
Website: Click here
Moomin shop opening hours:
- 10am to 6pm during the Christmas season.
- The shop is open every day of the year. Hours may vary during low season.
- Please check their facebook page for updates.
Hot tip: If you are visiting the Moomin shop in Rovaniemi in the Santa Village, make your next stop Iittala inside the Main Office of Santa Building.
They have a range of Moomin Arabia dinnerwear, mugs, dishes, cutlery and more.
When we visited during the month of December, there was a 30% off sale off all Moomin products.
Toadstool Rating: Moomin Valley Shop in Lapland
This is a shop specialising in Moomin products at Santa Claus Village on the Arctic Circle, Rovaniemi.
Jack and Roam the Gnome decided on a Moomin lamp, a pocket sized version of this Moomin lamp outdoors in the snow at Santa Village.
Our little piece of Moomin Valley is now home, safe and sound on the nightstand.
The shop owner is a delight, and very keen to help.
She has a LOVE of Moomin that is palpable.
Looking for MORE THINGS TO DO IN SANTA CLAUS VILLAGE Lapland with kids?
Click the links in blue below.
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